Wipro Technologies, the global IT services division of Wipro Limited
(NYSE:WIT) today announced the launch of the Integrated Publishing
Platform (IPP) to address the Media, Publishing and Information
Services markets.

IPP is a unique solution to build an integrated supply chain across
the content value chain. IPP will also help Publishing and Information
Services companies to significantly reduce “time-to-publish” across
creation, management and distribution functions in their organization.

Centered around Wipro’s workflow framework, Flow-briX, and leveraging
MarkLogic Server, the industry’s leading XML content server, IPP will
foster enhanced collaboration and agility across processes, products,
tools and people in the Publishing life cycle. While Flow-briX
streamlines the multi-channel production and content driven workflows,
MarkLogic adds a unique combination of XML-centric content management
and intelligent content delivery capabilities. This unique synergy
translates into a seamless and unified content supply chain while
multiplying return on content.

Manoj Punja, Senior Vice President, Wipro Technologies said “There
are a host of products which are used across various functions of the
content life cycle in a Publishing organization. IPP will provide a
unified integration platform between discrete systems in the
Publishing ecosystem and thereby helps publishers significantly reduce
production costs and speed time-to-market. This solution can leverage
the unique and complementary synergies of Flow-briX and MarkLogic and
deliver great value to our customers.”

Wipro has a dedicated Media, Publishing and Entertainment practice
focusing on solutions spanning the content acquisition, Management and
Distribution Value chain. The practice focuses on building specific
point solutions and innovations around the content supply chain for
leading customers in this space. The practice also leverages
technology, IT infrastructure and business process outsourcing
practices within Wipro to deliver an integrated service proposition.