Wipro Technologies, the global IT services division of Wipro Limited (NYSE: WIT), announced today that it has formed an alliance with a leading supply chain solutions provider Manhattan Associates, Inc. The alliance complements Wipro’s strategy of partnering with leaders of best-of-breed solution providers to deliver technology-driven business value that meets the strategic objectives of its clients.

“Wipro brings extensive experience and insight to the supply chain optimization initiatives of enterprises and will complement our supply chain planning and execution solutions”, said Jeff Cashman, Senior Vice President, Business Development, Manhattan Associates. “Through Manhattan Associates’ Partner Program (MAP2), alliances are forged with experienced third party integrators and consulting companies who ensure customers receive integrated, best-of-breed solutions to suit their unique business requirements,” he added

As part of this alliance, Wipro will leverage its dedicated Supply Chain Management Center of Excellence (CoE), which provides solutions and services that help enterprises derive business benefits across the supply chain, to develop tools, frameworks and methodologies around Manhattan Associates’ solutions.

Bhanumurthy B M, Senior Vice President, Retail, CPG & Distribution solutions, Wipro Technologies said, “Manhattan Associates is a leading supply chain solutions provider, jointly we will develop and help retailers optimize their supply chain effectiveness and efficiency, thereby helping them achieve greater level of customer satisfaction and a trouble free supply chain management”.

Enterprises worldwide in the retail, consumer packaged goods and distribution domains will benefit from the combination of Manhattan Associates’ robust Integrated Planning SolutionsTM and Integrated Logistics SolutionsTM along with Wipro’s supply chain expertise spanning across supply chain consulting, planning, execution and analytics. Specifically, the alliance will be a significant value enhancer for retailers in emerging markets such as the Middle East, India & Latin America, which are also focus markets for both Wipro and Manhattan Associates