July 18, 2008
Wii - the next level
There was an interesting news by Darren Waters on BBC on Nintendo’s strategy. With 28 million Nintendo Wii consoles sold around the world it is no longer possible to declare its success a fad. But can Nintendo sustain its phenomenal momentum? In an interview to BBC Nintendo’s global president Satoru Iwata admits that even he had been surprised by the epidemic-like success of the Wii console. He told BBC News: “It was so fast. We knew the Wii was the right direction for the company. But the question was always how many years it would take to find success.” more…
Filed under News by TheBusinessEdition.com News.
