History has been created in the world of entertainment and Indian aviation, with the coming together of two large corporate houses, dishtv and Kingfisher Airlines, to bring LIVE TV entertainment for the very first time in the Indian skies. This association signifies the commitment to enhance in-flight entertainment like never before and a turning point to make the unprecedented happen, the launch of LIVE TV, 35000 feet high in the sky. As a part of the tie-up, the country’s pioneer DTH player, dishtv, will demonstrate its services on the country’s fastest growing airline, Kingfisher Airlines.

Now, only on flying with Kingfisher Airlines, guests will not miss out on any critical news or business event, sporting action, Hollywood and Bollywood blockbusters, chartbusting music, and popular sitcoms, thanks to dishtv’s revolutionary new technology, making digital content services available on board!

Starting services two and half years ago, dishtv marked its presence by revolutionizing entertainment, right from the Siachen to Kanyakumari, to the remotest areas, across the country. Next, dishtv conquered the seas, with mobile dish installations on sailing vessels, within the footprint of the satellite. With the Kingfisher Airlines alliance, dishtv has achieved yet another milestone by taking digital entertainment to the skies with the launch of LIVE TV on board every Kingfisher Airlines aircraft.

Speaking on the occasion, Mr. Subhash Chandra, Chairman, Essel Group, said, “We are extremely pleased to join hands with Kingfisher Airlines, marking dishtv’s presence and dominance in the Indian skies. This marks a red letter day, yet again in the history of Indian entertainment when we have been able to take TV entertainment to completely unprecedented levels. This reiterates our commitment to not just be the pioneers in the DTH category but as true leaders, continue to innovate and lead from the front, giving the consumer the best he could ever imagine in entertainment, constantly. We look forward to such historical innovations with like minded corporates in the future as well.”

Added Dr. Vijay Mallya, Chairman and CEO, Kingfisher Airlines Limited, “In 2005, Kingfisher Airlines launched and redefined the way the Indian air traveler perceived the joy of flying. We introduced in-flight entertainment on-board all our flights, so much so that our competitors were compelled to follow suit. Today we take our commitment to take the best of Good Times, one step further for our guests. Our association with dish TV has helped us create yet another path-breaking innovation which will revolutionize the way Indians perceive in-flight entertainment and we are very proud that dishtv will now enable LIVE TV onboard every Kingfisher Airlines flight. With the launch of LIVE TV onboard, we are not re-defining in-flight entertainment, but creating history”.

The first aircraft empowered by dishtv complete with the LIVE TV service, will be ready to take-off by the end of December, 2006.

Kingfisher Airlines FUN TV will now comprise of 16 channels of LIVE TV showing business news, current affairs, popular sitcoms, live sporting action, Hollywood and Bollywood blockbusters, chartbusting music, travel and lifestyle, 5 channels of the very popular broadcasted video content and 1 moving map channel. In addition guests can enjoy 10 channels of chartbusting music from hip-hop to retro to old Hindi melodies on Kingfisher Radio.

Kingfisher Airlines was the first Indian carrier to offer In-flight Entertainment onboard its flights across the country.