For an online entrepreneur what matters most is the value he can derive from his website or blog. In the last 7 years I have probably associated with everybody from Fastclick (now valueclick) to the most of the newer ones. From ads to links to just about everything I have tried it all. As far as revenue generation from website is concerned I haven’t seen anybody better than Linkworth. I have also used their competitors and till date nobody has the kind of transparency Linkworth has. They have been extremely fair with the payments which is something worth noting. Besides I have really seen them grow from a tiny network to such a huge network now with thousands of quality websites. It’s difficult to point out what’s best about Linkworth. Their online module is simply superb. As a webmaster I have all the necessary tools I need to promote my website. In fact I am a lazy webmaster and till date we haven’t worked on promoting our site to advertisers. Linkworth has done it for us.

I link Linkworth should be taken as a case study on what makes an online business successful. The kind of trust and support base they have built is simply enviable. As a webmaster I give Linkworth full marks on enabling revenue generation and helping webmasters make money online. I also give them full marks on the transparency factor. As an advertiser Linkworth has done an awesome job in search engine marketing, text link advertising and seo.

Last month there was some controversy about Google and text links. I think it was all humbug. Here is an organization which is adding immense value in online promotion. I really believe that a Linkworth campaign for an advertiser is far superior to a normal SEO campaign. Long live Linkworth. And you think I am biased wait let me further underline my loyalties just to make my stand even more clear – You want an organization which is honest, transparent and actually helps you make money its Linkworth. And if you don’t agree I guess you are missing out on a huge revenue potential. You need a strategy re-check.

The Webmaster's Diary - A special feature on TheBusinessEdition.com on new economy businesses that are helping entrepreneurs create value