LG launches Optimus Vu

LG Electronics, a worldwide technology and design leader in mobile communications, has launched LG Optimus Vu Smartphone in India. With a 5 inch 4:3 aspect ratio display and a powerful 1.5 GHz Nvidia Tegra 3 Quad Core processor, the Optimus Vu blurs the line between tablets and Smartphones (It’s a Phablet) for a whole new and unique smart device experience.

LG is no stranger to the ‘improvement through constant innovation’ concept, and this 5-inch not-just-a-smartphone wonder goes the extra mile to prove the same mantra. LG unveiled Optimus Vu at the Mobile World Congress earlier this year, and it has created waves since then with its unique form- factor and 1024-by-768 pixel screen. The smartphone has impressive specifications, with a slim 8.5mm body and runs on Android v4.0 Ice Cream Sandwich. It flaunts an 8 megapixel camera on the back and a 1.3 megapixel shooter on the front. The smartphone also offers 32GB of free memory to store all data.

According to Mr. Soon Kwon, President South West Asia Region & MD, LG India, “Today, the smartphone segment is one of the most lucrative, innovative and competitive markets in the world. For a product to stand out in the crowd, it has to have everything that the competition fails to offer. Optimus Vu truly synchronizes the features of a tablet and smartphone into one flexible device. Its unique display offers the same perspective as a PC, and is perfect for multi-tasking. Optimus Vu caters to the lifestyle needs of today’s consumers, who demand smart devices which are both intelligent and efficient.”
“The form-factor of the Optimus Vu sets it apart from other smartphones in the 5inch category. The Optimus Vu also features LG’s new User Experience (UX), which allows users the ability to instantly jot memos or notes from any screen. Optimus Vu, equipped with NFC, a quad-core processor and LG’s L style philosophy, takes user experience to a whole new level”, added Mr. Soon Kwon.

Optimus Vu has excellent battery of 2,080 mAh and comes with a stylus. The Rubberdium stylus, at 5.5 inches, feels like a pencil and therefore enables a comfortable grip. The smartphone meets the multitasking needs of the modern consumers and offers features like the QuickMemo app, which allows users to take notes or annotate photos by using their finger tips. Users are also given the option of instantly uploading and sharing the content on their social networks. Optimus Vu’s MHL connectivity enables users to transfer content from their smartphone to their smart TV.

After China, India is the second largest mobile handset market in the world with a total mobile subscriber base of 930 million. Industry analysts forecast the smartphone market in India to grow at a CAGR of 116.4 percent over the period of 2012-2015. Smartphones have now become an integrated part of consumers’ lives, becoming involved in most of their daily activities. In a world where the ‘all-in-one’ concept has been elevated to a whole new dimension, the ‘phablets’ are increasingly becoming more popular. According to ABI Research, the phablet market would reach 208 million by 2015. One of the chief drivers behind the rising sales of phablets is the amount of time people spend on their smartphones for web surfing, reading e-papers or simply navigating their journey. A larger screen, in this case, makes a significant difference to the user’s experience when compared to the smaller displays of the traditional smartphones.

Keeping the current market trends in mind, and anticipating the future trends, LG smartphones have evolved to cater to the present and latent needs of the consumers and therefore offer them a heightened sense of ease and convenience. The LG Optimus Vu is priced at MRP of Rs. 34,500/


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