June 4, 2010
Heads up against the crisis
~ Anna Todorova
The crisis – financial, economic, of trust is here. It drained the means of circulation and put the business in an awkward situation concerning banks and suppliers. The main question remains – what’s the way out?
Our answer is: to use the time for development and elaboration. That is the only way we can work with even greater quality and satisfy the needs of our partners. It is a time for reorganization, for fresh starts and thinking “out of the box”. Here are some ideas, some of which we ourselves, turned into reality:
І:
A new office or production premises. It is possible that the new office room would assure a new target group of clients. Moreover, on the process of looking for it the managers may find a fit place for the main activities. It is predictable that the initiative will cost a lot of work for the team, but it will also lead to shrinking the costs for rent. During the transfer one can clean up a great part of the “unwanted work”, which the team laid aside.
ІІ:
Changing the type of the business. If you have worked by know on an especially successful product, but the consumers and/or users do not need it anymore, now is the time to turn on another one. Truth is, once working, every firm collects various equipment, which can be used for a number of purposes.
The niche-repartition already began. And we all have to make our best to be a part of it.
ІІІ:
New products. It is quite obvious that proposing something totally new that no one thought of before has the potential to make money, independent from the general economic frame.







