Invasion in the heart of Microsoft

If audacity had an award the clear winner would be Google. Invasion
right into the heart of the biggest organization on earth heads on. No
guerilla tactics, no behind the back strategies or even remote
diplomacy. Pure war, heads on. The war of desktop supremacy has been
on for three years now. But the attacks got direct only recently when
Google acquired Writely a direct competitor of MS Word. It’s taking
the war further by the overnight launch of a test version of Google
Spreadsheet.

Gearing for the Next Generation Applications

As desktop applications get ready to transform into their second
generation, applications like Writely and Google Spreadsheets gain
importance. The future is server based applications. No longer would
we need to have programs loaded on our systems. Just go to www, do
your work and save it or share it.

Google wants to capture the major portion of the visitor online
experience. First it was “search” then “email” and now “office”.
Writely a direct rival of MS Word was acquired by Google two months
ago and now Google Spreadsheets.

Google Spreadsheets =96 the next generation excel

Google Spreadsheet is similar to Writely in that it is an
internet-based rather than a desktop-bound application, so documents -
in this case traditional spreadsheets - can be accessed on any
computer with an internet connection. Once produced online, these
documents can be shared between many users. Google Spreadsheet is a
new generation seemingly far more delightful version of Excel.

The Google Whiz kids

I am a huge Google fan even though I think Googletalk has a long way
to go and Googledesktop should stop guzzling system resources. Other
than that Google has developed absolutely fantastic applications and
altered the rules of the game. When the whole advertising world was
talking about rich media and technology Google whiz kids changed the
rules of the game by launching ‘textual advertising’. Overnight
textual became the most sexual word in online advertising.

Creating desktop delight

Years ago in my I had written an article on customer delight.
“Customer is your raison d’etre, delight her”. Google seems to have
mastered that mantra. Application after application and the dominance
of Google slowly and steadily followed. A small search company hardly
six years old today dominates a huge portion of the visitor online
experience and is bent upon taking on Microsoft with its Office suite.
What’s next Google? A server based Google operating system you can
access anywhere anytime on any computer? Well officially that’s just
a rumor so far. But the way Google corporate communication works it
just maybe a reality soon.

Puneet Mehrotra is a web strategist at www.cyberzest.com and edits
www.thebusinessedition.com you can email him on
puneet@cyberzest.com