New Delhi, Delhi, India, Thursday, April 20, 2006 –Car market leader
Maruti Udyog Limited rolled out a first of its kind ‘Loyalty cum
Rewards Programme’ for its existing and new customers, here today.

Maruti car owners can easily earn as many as 20,000 Autopoints in four
years. One Autopoint is valued at One Rupee. This Rs 20,000 can be
used for additional discount by the customer while purchasing the next
Maruti Suzuki car.

Alternatively, the accumulated points can be instantly redeemed by
customers when they get their car serviced at Maruti Suzuki workshops
or while purchasing a Maruti Genuine Accessory worth equivalent
amount.

The program is quite unique in terms of the focus on Maruti Suzuki car
customers, and the technology deployed to offer flexibility to
customers. The loyalty cum rewards programme will be operated through
a Maruti Suzuki Autocard which will be offered to Maruti Suzuki car
owners who choose to enrol in the programme. A combination of chip
based card technology, state-of-the-art Point of Sale Swipe Terminal
and IT hardware has been used to make the program user-friendly. The
programme has been initially launched in 36 cities.

Maruti has launched the Loyalty cum Rewards programme in conjunction
with Citibank, part of Citigroup, the world’s largest and most
diversified provider of Financial Services and Indian Oil Corporation,
the largest commercial enterprise in the country and a leader in the
petroleum retailing business in India.

The programme rewards Maruti Suzuki car owners for all their spends at
Maruti outlets, IndianOil fuel outlets and for life style spend as the
Maruti Suzuki Autocard can be used as an international credit card.

The loyalty cum rewards program offers attractive benefits to customers.

– 6% reward on service bill, plus 500 exchange loyalty bonus for each
periodic service at any Maruti authorized workshop
– 3% reward on purchase of car insurance and Maruti Genuine Accessories
– 1.5% reward on purchase of fuel at IOC petrol stations. (0%
surcharge for all fuel purchases)
– 1000 points can be earned for each referral given by a customer
which gets converted into sale of a new Maruti Suzuki car
– 1% reward on all spends at card accepting establishments.

Besides expenditure on car maintenance, even a Sunday night meal out
or a shopping trip can contribute to making the customer’s next Maruti
Suzuki car a whole lot cheaper.

The customer has the option to carry over the points for redemption
against exchange (trade-in) of his car for a new Maruti Suzuki car. In
addition to autopoints earned by customers, Maruti and its dealers
will provide attractive exchange loyalty bonus based on regular
servicing and age of car at the time of exchange.

Speaking on the occasion, Mr. Jagdish Khattar, Managing Director of
Maruti Udyog Limited, said, “Maruti’s loyalty and rewards programme is
designed to genuinely benefit our customers. They can earn and redeem
points conveniently, from their normal car-related and lifestyle
spends, and be rewarded handsomely when they buy their next Maruti
Suzuki car. We are delighted to be associated with Indian Oil and
Citibank, both leaders in their respective domain, in this programme”.

Mr. Sarthak Behuria, Chairman, IndianOil, said, “We are glad to be the
Fuel Partner to Maruti’s Autocard programme. With over 15,000 retail
outlets in the IndianOil group, we are networked throughout the Indian
subcontinent right from Kashmir to Kanyakumari and from Kutch to
Kohima. Our long association with Maruti has been continuously
enriched by the mutual value addition that we have pursued whether it
is in fuels or lubricants. SERVO, India’s largest selling lubricant
brand is already an integral part of the Maruti OEM family. With the
other partner, Citibank, we have had the unique distinction of being
one of the pioneers of co-brand credit cards in the country.”

“Presently, IndianOil Citibank Credit Card is one of the largest
co-brand credit cards in India. Ultimately, our endeavor is to keep
looking at newer and more innovative ways to reach out to customers.
In the marketplace, half the battle is won when you have the right
coalition,” Mr. Behuria added.

Mr. P. S. Jayakumar, Country Business Manager, Global Consumer Group,
Citigroup India said, “The Maruti Loyalty programme truly places the
customer at centrestage making the car owner’s relationship with
Maruti deeper, more meaningful and longstanding.”

“I believe that the programme will set a benchmark for the industry as
a whole. We at Citibank are delighted to leverage our strengths as a
leading card issuer to partner Maruti in this first-of its kind
programme”, Mr. Jayakumar added.

With a strong customer base of over 4.5 million, Maruti hopes to enrol
over one million customers. Maruti is setting up a Partner
Relationship Cell, as it expects many more partners to join the
Loyalty cum Reward Programme. This will help Maruti to offer even more
benefits to its customers.