The Hummer has caught the attention of Gulf Arab investors who appear to be keen on buying the SUV brand from General Motors Corp.

Following the precedents of luxury brands like Aston Martin, Daimler and Ferrari, Hummer too has evoked interest from at least two Gulf investors, revealed Terry Martin, the MD of GM Middle Eastern division. GM has since been readying the sales documents of its Hummer brand and hopes the expressions of interest will translate into formal sales negotiations.

Detroit-based General Motors Corp intends to raise around $4 billion in asset sales through 2009. this is one of the ways in which the auto maker plans to overcome the massive losses it incurred after record-high fuel prices led to falling demand for trucks and SUVs in the United States.

The Hummer SUV is modeled on the US military vehicles which were widely used in the 1991 Gulf war. Shooting gasoline prices and environmental concerns have led t oa 18% fall in US demand for Hummer. However it is one of the most popular auto brands in the Middle Eastern Gulf where fuel prices are comparatively low and the brand enjoys a high value as a status symbol. Since the Gulf has emerged as one of the biggest buyers of Hummer, GM Corp is keen to negotiate with Arab investors if offered a suitable deal.