Mumbai, Maharashtra, India, Thursday, February 23, 2006 — (Business Wire India) — Allen Solly Womenswear, a brand that celebrates unconventionality, today felicitates The Most Powerful Woman in Indian Business in association with Business Today.

The Award is presented by Allen Solly to honour the outstanding work of women who break conventions and set out to do something they believe in. Women who have crossed over hurdles to achieve their goals, taking hitherto unconventional paths and doing something non-sterotypical. In an annual study conducted by Business Today’s editorial team, this event is called to salute the women achievers from diverse business segments. `The Most Powerful Women in Indian Business’ is a high powered gathering with the presence of most powerful women in business. To honour
and celebrate our women achievers, this year’s Chief Guest for the event is America’s No. 1 Powerful Woman in Fortune’s Power 50 survey - Ms Meg Whitman. Ms Meg Whitman is the Chairman and CEO, eBay.

Commenting on the association with Business Today’s “Most Powerful Women in Indian Business’, Mr Hemchandra Javeri, President, Madura Garments says, “Allen Solly Women’s wear embodies the spirit of independence and confidence in women asserting their worth at the workplace. Therefore we have tied up with Business Today to honor the spirit of today’s woman. The award is a tribute to those who have established themselves in the
corporate world.”

Allen Solly’s brand promise of `Unconventionality’. Allen Solly, a pioneer in women’s branded apparel market is recognized for this unconventional dressing style. For the last 12 years Allen Solly has supported the unconventional streak in the Indian boardroom by getting stiff upper lips to stop wearing uniforms to work. This brand is the symbol of a genre that has rescued business dressing from a dip in corporate starch.

The Indian woman has broken conventions and has emerged as a strong persona. No longer, is she seen as economically dependent. She is working, travelling and is increasingly getting economically independent. “The Indian women wants it all in life” and Allen Solly supports that desire. Striving to always give the customer a great retail experience, Allen
Solly has been opening exclusive boutiques across the country in a new retail identity in new world class retail identity. Allen Solly currently has 19 exclusive stores across India. Due to its ever increasing popularity and demand, Allen Solly stores will be soon opening many stores across geographical regions in India ; Srinagar to Ernakulam and Goa to Shillong.

The consumer’s confidence in Allen Solly Womenswear can be clearly seen in the number of awards won. Most admired Womenswear Brand, Most admired Womenswear Brand, Most admired Brand 2004-05, Most Admired Womenswear
Brand, CMAI 2003-04.. and in many other consumer researches done by institutes.