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January 22, 2008

FTV now on Indian Cell Phones


Missed watching Midnight Hot on your TV screen? Want some sizzling hot babes to warm you up this cold Indian winter? Well with FTV on your cellphone it couldn’t get hotter. True to its commitment to the entertainment industry, Hungama Mobile, the largest aggregator, developer and publisher of Indian entertainment content has entered into to an exclusive partnership with Fashion TV, world’s most popular fashion destination on television. This association will enable the mobile users across India to download exclusive clips as well as interactive content on fashion and lifestyle from the 24 hour TV channel on their mobile phones. In addition to this FTV India has launched an India centric fashion portal www.ftv.co.in which would be a one stop destination for the fashion conscious, enthusiast, designer, trade et all with community features, blogs, exclusive videos, designer sections, fashion news and interactive features like games etc.

The mobile content would be made available across various categories as images, videos, ring tones, games and many more exciting features. The exclusive tie up will enable the Indian consumers and fashion lovers to download exciting and fun fashion videos, models and designer profiles, photo shoots, and fashion tips by FTV. FTV Mobile will be marketed both to the consumer as well as marketers along with the FTV India website, ftv.co.in The innovative website will ensure that the fashion enthusiasts get their complete dose of information on everything related to fashion, entertainment and lifestyle in India and indeed rest of the world. The website will cover Fashion celebrities, Blogs, Community Feature – My F Mag, , Exotic holiday destinations, FTV merchandize, Apparels,Videos, Fashion Calendars, Lifestyle tips, contests and Diamond Club memberships!

Highlighting the benefits of the association, Mr. Tarun Srivastava, Business Head Fashion TV India, said,” Keeping in mind the world’s growing interest in the Indian fashion industry and the consequent need for a user friendly platform to reach out to the masses, our decision to partner with Hungama Mobile brings us utmost delight. This service will enable consumers to be in loop of what world fashion has to offer. As we move forward, we are looking forward to offering innovative and popular digital entertainment to our Indian users”

How to download the content of FTV

On Airtel, Vodafone, Tata, BSNL, BPL and Reliance, You can access FTV content directly through the operator portals across all the carriers listed above. One can also access FTV content on all GPRS enabled devices by logging into http://mobile.ftv.co.in or send ‘FTV’ to 54646

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