According to recent survey where Asian and European competitors of US auto part makers are improving there business, US buyers liking and satisfaction from domestic brands is fading.

According to the University of Michigan’s American Customer Satisfaction Index Toyota and Honda persuaded Lexus and BMW who hold and fixed to first position in the market while satisfaction from US brand in consumer fell.

At this time US companies are trying to overtake there competitors and to resist and hold there share in market as they did in past but at the same time General Motors Corp.’s Buick and Cadillac brands, and Ford Motor Co.’s Lincoln and Mercury lines, knock down from their second position.

Head of the annual survey considered it as a disturbing indicator for the US automakers. Every year US automaker enhance there customer satisfaction rating far above than their competitors but n this year overseas companies improved better while there is fall in domestic brand rating. This data indicates tougher situation that automakers having ahead in future. Despite of this auto maker industry preserved a good standing on the whole.