Larry's Column
Your customers and prospects are not all the same yet many businesses market to them all as if they were all alike. Some are young; others are old. Some are wealthy; others are poor. Some have lots of children; others are childless. Some buy your products and services frequently; others purchase rarely. Some buy a broad spectrum of the things you sell; others just purchase a limited selection. Some have high potential for purchasing more from you; others have no additional potential. Obviously they are not the same so, if you want to gain a higher return on your marketing investment, don’t treat them the same. Segment them and market differently to each segment.
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GVK Biosciences (GVK BIO) today announced that it has signed a material transfer agreement with the Genomics group of the US Food and Drug Administration (USFDA) to share information from its Clinical Biomarker Database.
The Genomics group at the FDA will use the database in its VGDS (Voluntary Genomics Data Submission program) as well as in its internal research. GVK BIO will use the feedback from the FDA to further optimize the content and capabilities of the database to meet Reviewers' needs. Currently, the GVK BIO database contains over 278 different fields for clinically reported biomarkers captured from the published literature. Data ranging from clinical to the preclinical stage has been captured. The database may be useful for design, validation and as a knowledgebase of studies where biomarkers were reported. Read more
GVK Biosciences (GVK BIO) today announced that it has signed a material transfer agreement with the Genomics group of the US Food and Drug Administration (USFDA) to share information from its Clinical Biomarker Database.
The Genomics group at the FDA will use the database in its VGDS (Voluntary Genomics Data Submission program) as well as in its internal research. GVK BIO will use the feedback from the FDA to further optimize the content and capabilities of the database to meet Reviewers' needs. Currently, the GVK BIO database contains over 278 different fields for clinically reported biomarkers captured from the published literature. Data ranging from clinical to the preclinical stage has been captured. The database may be useful for design, validation and as a knowledgebase of studies where biomarkers were reported. Read more
Omega Navigation Enterprises, Inc. (NASDAQ: ONAV) (SGX: ONAV50), a provider of global marine transportation services focusing on product tankers, announced today that its Board of Directors declared a quarterly cash dividend with respect to the second quarter of 2007 of $0.50 per common share, payable August 31, 2007 to stockholders of record on August 17, 2007
Good living is about aspiring and empowering people to find the most rewarding ways to spend their time and money, allowing them to uncover the greatest value from their experiences. Truly the Finest is site where you can find everything you home needs from appliances to bar Supplies to dining to home decor to kitchen to pet products. Read more
Canaan Partners, a major international venture capital firm, today announced that it has led the first round of institutional funding in techTribe, India’s Career Networking portal. The investment will be used to expand techTribe’s sales and marketing infrastructure in India and to drive revenue growth. Under this partnership, Alok Mittal, Canaan's Managing Director in India, will be named to the techTribe board of directors. The funding amount hasn't been disclosed but market anaylsts put it anywhere between $5 to $7 million. Read more
Imagine a world of stock trading where you can trade options, create consistent monthly cash flow and get guidance with proven and low risk stock options trading strategies. If that doesn’t sound good then how about a site that teaches you tricks of the trade of the top 1% of all traders. Read more
Computers, technology, digitization or perhaps just about any development as we move into the e-civilization can never take the luster off the book binding. The reason is simple as long as there are documents in the world of business and as long as advertising and marketing exists in the world of enterprise book binding will always remain in fashion. Documents and marketing will perhaps always remain in business and so will binding. Read more
If you were asked to name one product that has been ubiquitous to business from the time immemorial business started what would you name. Yes that’s right probably a rubber stamp. Rubber stamps has been, are and probably always will be ubiquitous to business. Read more
IBM (NYSE:IBM) today announced five innovations that have the potential to change the way people travel. These next generation transport innovations focus on driver–assist technologies, intelligent traffic systems using sensor technologies, advanced mass transit systems connected to mobile phones, ultra sophisticated voice recognition systems and smart airport system. The application of these innovations will make traveling by planes, trains or automobiles a more convenient and hassle free experience. IBM’s ‘Five Transport Innovations’, employ emerging technologies from IBM’s Labs around the world and reflect market and societal trends. Read more