January 12, 2007
Growth of Mobile Content Services in Latin America to Directly Impact Rise in Mobile Operators’ ARPU
In the first years of the new millennium, the mobile telephony services market in Latin America developed at a very rapid pace. Initially, voice service was the main driver of this market. However, similar to regions such as North America, Europe, and Asia this changed. As mobile telephony developed, mobile data services started gaining importance and began to be considered as the main hope for higher profitability for many mobile operators. Read more
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