If you have ever tried to introduce a new product or service, even one that your customers need or want, I’m sure you have found it to be a stress-inducing, difficult process. Unless yours is an industry that relies on new products like the fashion apparel industry or you are introducing a very inexpensive item, your prospects, even those who have purchased from you in the past, will be weighing the risk / reward ratio. In fact, many new products have gotten off to a very slow start or never reached a sustainable level of sales because the target market felt there was too much risk associated with purchasing an untried, new item. If your prospects don’t see the balance between risk and reward as highly skewed towards the “reward” side, they may not purchase in the beginning, when it is crucial to get it out in the marketplace. Read more

Until now, building the right investment portfolio hasn’t been easy. That’s changing quickly. Read more

A maturing baby boomer generation that is more open to testing for conditions of the prostate is contributing to a rise in the number of cases of benign prostatic hyperplasia (BPH). This demographic group is demanding treatment of BPH using newer minimally invasive technologies that are both safe and effective. Read more