Small Business

BPOs, IT firms step up security measures

December 3, 2008
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For Indians, terror has taken on a new meaning of late. With frightening dimensions, Indians fear that the outsourcing that it provides, the very backbone for global MNCs could also become soft targets for terrorists. The BPO industry alone employs close to seven lakh employees, who all can potentially access sensitive data. They are...

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The Generalist vs. The Specialist

Once upon a time there were three businesses. They sold the same types of products in the same geographic area. But there were big differences in the way they presented themselves to their prospects. One positioned himself as the “high price / high quality / high personal service” vendor. His company became known as...

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Eliminate objections before they object

If you have ever had the pleasure of attending classes in the fine art of making sales, you will remember that a very important section is “Overcoming Objections.” In class the trainer gives students two lists; frequently used objections and scripted responses for each objection. The trainee is required to memorize the responses and...

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Linkworth – Adding value, developing revenue streams

May 3, 2007
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For an online entrepreneur what matters most is the value he can derive from his website or blog. In the last 7 years I have probably associated with everybody from Fastclick (now valueclick) to the most of the newer ones. From ads to links to just about everything I have tried it all. As...

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Please don’t make me change vendors

February 24, 2007
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A frustrated business owner was grousing over lunch because a long time vendor he has depended on for a commodity service has recently had some quality issues. “Look, he said, “I live a complex life. My business is complex, my personal life is complex, I often feel pulled in many directions at once. All...

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It’s like a jigsaw puzzle

February 16, 2007
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A business, no matter whether a one person company or a multi-national conglomerate, is a complex assemblage of people, tasks, products, services, inventory, and equipment with many components or departments that together create a combined whole. The departments do not stand alone. Each is dependant upon the others for their form and their relationship...

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Giving it away is a good investment

October 2, 2006
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If you have ever tried to introduce a new product or service, even one that your customers need or want, I’m sure you have found it to be a stress-inducing, difficult process. Unless yours is an industry that relies on new products like the fashion apparel industry or you are introducing a very inexpensive...

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Build your “customer list on steroids”

September 18, 2006
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An essential element of keeping clients coming back to purchase more from your company is the use of a database. Depending on the size and complexity of the business, a customer retention database can be as simple as a shoebox filled with 3” x 5” handwritten cards or as complex as one used to...

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How did you spend your summer?

August 27, 2006
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A couple weeks ago I watched some grade school kids getting back-to-school supplies and, for some reason, remembered that first-day-of-school-assignment: Write a composition “How I spent the summer.” I wonder if that is still the first day assignment?

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Are you making it fun at work?

August 21, 2006
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Almost all of us love to play games. Toddlers are intrigued by games of manipulating colorful shapes. Seniors crowd bingo halls. Every generation plays games of skill and games of chance from chess to backgammon to tic-tac-toe. Games can be social events, team events or solitary challenges. We watch games filled with vicarious thrills...

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