There have been numerous comments made about “aligning” corporate departments, sales and marketing strategies, and ‘le sujet du jour’. It seems everyone wants to compartmentalize the alignment process thereby making it easier and faster to accomplish. Translated, do it the quick and easy way! The result, there is little success or just plain failure. Read more

“Are you sure, shouldn’t this be the other way around?”
No, the quantity first, quality next is a logical and wise business rule.

But first of all, this is not about strategy, because even if your
strategic direction is towards cost leadership, you cannot without
quality. Neither is it about what is more important.

This quantity-quality-issue is about the priority in business and
organizing activities. Read more