Apple Inc., who has reportedly topped analysts’ estimates by a record sale of its Macintosh computer, is all set to launch a brand new product on Wednesday.

Apple Inc. reported an enormous 50 per cent jump in first quarter profits to USD 3.38 billion, or USD 3.67 a share. The company’s sales grew 32 per cent to USD 15.7 billion.

CEO Steve Jobs has asked to expect a “major new product” to be unveiled this week. On the other hand tech experts are speculating over this launch expecting Apple to unveil a device with a 10-inch (25-cm) touch-screen display that delivers music, movies, Web pages and other content.

Apple Inc. sold a record 8.7 million iPhones and 3.36 million Macs in the holiday shopping season, which has been Apple’s biggest sales quarter for the past four years. In fact, both iPhone and Mac account for more than 60 per cent of the company’s revenues.